Section 7
Basketball opportunity on a national stage.
Visit SiteBringing events to Arizona. Building opportunity.
Connecting a family of brands through the power of sport.

Independent 501(c)(3)Established 1988
Meet the ASEC familyWe bring people together through sport to create opportunity and strengthen Arizona.
The Arizona Sports & Entertainment Commission is among the oldest sports commissions in the United States and operates as an independent 501(c)(3) nonprofit organization.
To represent the citizens of Arizona by bringing sporting events to the state, helping promote existing events, and supporting youth and amateur sports programs.
What began as an initiative is now the approach that guides ASEC every day. Across every event, brand, and partnership, we connect sport to a larger purpose: opportunity for athletes, stronger communities, and lasting benefits for Arizona.
How Sport Drives Community, Opportunity, and Economic Impact Across the State
The people. The partnerships. The purpose. Trends puts the Arizona Sports & Entertainment Commission in the spotlight with a cover feature exploring community, opportunity, and the impact of sport across our state.
Signature events. Defining moments. Lasting connections.
Meet the brands that make up the ASEC family.
Basketball opportunity on a national stage.
Visit SiteCelebrating Native excellence through the power of sport.
Visit SiteLaunching in 2027. Seven sports unite athletes, families, and communities in honor of a Native Legend whose story inspires the next generation.
Learn MoreHonoring greatness. Preserving Arizona’s sports legacy.
Visit SiteHome of the Ed Doherty Award and Flag Football Player of the Year.
Visit SiteSupporting Arizona’s basketball coaching community.
Visit SiteEvents operated, founded, recruited, and supported. A portfolio built to bring opportunity and economic activity to Arizona.
ASEC’s conservative annual estimate across its event portfolio, informed by participants, spectators, and hotel activity.
Source: ASEC management estimateASEC estimates its event portfolio generates $263 million in annual economic impact. The Rounds Consulting Group economic model is being applied across event years, with the full 2026 and 2027 portfolio model in progress. Figures will be updated as that work is completed.
Our approach to measurementAssembly Of Bid Teams · Assistance with Bid Preparation
Event Management · Facility and Site Selection
Hotels: Secure Rates and Manage Reservations · Volunteer Management
Media Relations · TV Production / Linear and Digital
Nikki and her team have bent over backward to ensure our team has everything they need at the lowest possible cost to our department. ASEC's partner relationships make coming to Arizona a no-brainer for anyone!
Thank you to the partners who help bring sport and community together.
WITH GRATITUDE TO
123 partners
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Choose an event. Discover a meaningful opportunity. Build a partnership with the ASEC family.
Get closer to the people, moments, and conversations behind Arizona sports.
From the ASEC program archive. Select a program to watch on this page.
Every dollar you contribute fuels the events, programs, and community initiatives that make Arizona a premier destination for youth and amateur sports.



